By Nicky Smith

Greensboro is at a pivotal moment. As a city, we face challenges that demand thoughtful leadership—leadership that understands how to create jobs, support local businesses, and drive the kind of economic growth that benefits everyone. These aren’t abstract issues; they’re decisions that directly impact our families, neighborhoods, and future.

I’ve spent my career in business, working to grow companies, create opportunities, and solve problems. And if there’s one thing I’ve learned, it’s this: leadership matters. Just like in business, the right leadership on the Greensboro City Council can make or break our city’s ability to thrive.

City Council: Decisions That Shape Our Lives

The city council isn’t just about passing ordinances or debating budgets. It’s about shaping the very fabric of our community. Decisions made in those council chambers determine:

• Whether local businesses have the support they need to grow and hire.
• Whether we attract new industries that bring jobs and innovation to Greensboro.
• Whether our roads, schools, and parks are maintained for future generations.

These decisions don’t happen in isolation—they impact all of us. And yet, too often, these choices are made without the input of the very people they affect most: you.

Why Business-Savvy Leadership Matters

A city council member with a strong business background brings a unique perspective to the table. Business-savvy leaders know how to:

• Create Opportunity: They understand what businesses need to succeed and how to foster an environment that attracts new industries.
• Make Strategic Decisions: Running a city is like running a business—it requires balancing budgets, setting priorities, and investing in areas that yield the greatest return for the community.
• Drive Innovation: Businesses are built on solving problems creatively, a skill that’s invaluable when addressing complex city issues like housing, public safety, and infrastructure.

In short, business leaders know how to get things done, and that’s exactly what Greensboro needs.

Your Responsibility: Get Involved

As voters, we are responsible for paying attention to who we’re electing and what they stand for. It’s easy to dismiss local elections as unimportant or assume someone else will handle it, but the truth is, your vote matters. The decisions made by the city council affect your daily life far more than many realize.

Here’s how you can make a difference:

1. Educate Yourself: Learn about the candidates, their backgrounds, and their plans for Greensboro.
2. Ask Questions: Attend town halls, send emails, and engage with the issues. Leaders should answer to you, not the other way around.
3. Vote: This is the most powerful tool you have. Don’t let it go unused.

A Call to Action

Greensboro’s future is bright, but it depends on everyone stepping up. We need leaders who understand how to grow our economy, support our community, and create opportunities for all. Business-savvy leadership on the city council can make that happen—but only if you get involved.

I can’t do this alone. I need your financial support to power this campaign and send a clear message to our community: we demand change in our City Council. Together, we can work to bring our economy back, create a safer community, and ensure decisions are made by the citizens, not just a few elected officials.

Donate today, and let’s choose Greensboro’s future. Together, we can ensure that our city thrives for generations to come. Your voice matters—your vote matters—your support matters. Let’s make it count.

– Nicky Smith
Candidate for Greensboro City Council, District 4