Nicky Smith emphasizes a business-friendly approach focused on cutting red tape and strengthening neighborhood safety. His messaging frequently highlights tax restraint and accountability as tools to keep Greensboro competitive while supporting families and employers. Adam Marshall’s platform centers on neighborhood-level services and public safety. He ties day-to-day service delivery and policing to broader planning questions, like housing, land use, and economic development, arguing that good processes shape better outcomes citywide. For District 4 voters: what’s the right balance of safety, growth, and taxes for our part of Greensboro? IMHO Adam is in it for the prestige and using this post as a stepping stone to get to higher office. Nicky is here to make the place he wants to live in better.