BUILDING A BETTER GREENSBORO, TOGETHER.

A Vision for Greensboro’s Economic Future: Insights from Marshall Yandell

As a member of Greensboro’s leadership and a passionate advocate for our community’s growth, I had the privilege of meeting with Marshall Yandell, the Director for Greensboro Economic Development. Our conversation provided a comprehensive look at where our city stands economically, what the future holds, and what we can do as leaders to overcome challenges and seize opportunities.

Greensboro Rising: A Vision for Economic Excellence

Greensboro is a city with boundless potential, and my vision is to ensure its future shines even brighter—a community where prosperity is shared, innovation thrives, and every resident feels the impact of our collective success.

As a member of Greensboro’s leadership and a passionate advocate for our community’s growth, I had the privilege of meeting with Marshall Yandell, the Director for Greensboro Economic Development. Our conversation provided a comprehensive look at where our city stands economically, what the future holds, and what we can do as leaders to overcome challenges and seize opportunities.

Greensboro’s Economic Momentum: A Story of Success

The economic growth in Greensboro is unmistakable. With increasing traffic on our roads, low unemployment rates, and a surge of companies announcing relocations to High Point, Greensboro, Guilford County, and the surrounding areas, our city is thriving. Businesses are already attracted to Greensboro for its infrastructure and opportunities, yet the City’s Economic Development Office continues to work diligently to amplify this momentum.

One standout initiative is the revamped economic development website, selectgreensboro.com, which provides streamlined and informative resources for prospective entrepreneurs, businesses, and developers. Marshall Yandell states this new platform aims to distill key information and quickly connect users with the resources they need.

The website highlights Greensboro’s strengths with a message: ‘Opportunity abounds here – we’re in the midst of growth that you don’t want to miss. In a thriving city that provides all the top industry resources, an inviting community, and a quick drive to the mountains or the sea, you can have it all.’ The site’s focus on innovation, opportunity, and growth underpins the city’s mission to create a resilient economy with equitable opportunities for all. Marshall shared some remarkable successes that reflect Greensboro’s economic strength:

  1. Job Growth: Greensboro has seen consistent job creation, especially in advanced manufacturing, technology, and logistics. These sectors have been the backbone of our economy, contributing to a steady decline in unemployment.

  2. Infrastructure Development: Recent public transportation, roadways, and utilities investments have significantly improved connectivity and economic activity.

  3. Business-Friendly Environment: Policies encouraging entrepreneurship have attracted startups and established businesses. This has diversified our local economy and fostered resilience.

  4. Educational Partnerships: Collaborations with local colleges and universities have ensured a steady pipeline of skilled workers while promoting innovation and research.

Areas for Improvement: Building a Stronger Foundation

While Greensboro has made impressive strides, Marshall outlined several areas where we can improve to ensure sustainable and equitable growth:

  1. Affordable Housing: The rising cost of housing is a pressing issue. Creating more affordable options to attract and retain workers is crucial, particularly in lower-income brackets.

  2. Equity in Development: Economic benefits have not reached all parts of our community equally. Underserved neighborhoods require targeted investments to bridge this gap.

  3. Workforce Training: Although partnerships with educational institutions exist, preparing the workforce for rapidly changing technological demands is still necessary.

  4. Sustainability Initiatives: Marshall stressed the importance of aligning economic growth with environmental sustainability to ensure long-term viability.

  5. Broadband Access: Limited access to high-speed internet in certain areas hinders educational and business opportunities.

Leadership in Action: Overcoming Greensboro’s Challenges

Marshall emphasized that Greensboro’s leadership is critical in addressing these challenges. He pointed out several ways we can support him and his team:

  1. Strategic Land Use Planning: Conducting comprehensive land-use studies, especially along key corridors like Highway 421, is essential. These studies would identify infrastructure needs and suitable sites for future economic activities.

  2. Infrastructure Investment: Continued investment in water, sewer systems, and public transportation will support growth and attract new businesses.

  3. Community Engagement: By involving residents and stakeholders in planning processes, we can ensure that economic development aligns with community needs and values.

  4. Advocacy for Funding: Securing state and federal grants to address infrastructure gaps and support affordable housing initiatives is vital.

Looking Ahead: Greensboro’s Economic Horizon

As I reflect on Marshall’s insights, I am filled with optimism about Greensboro’s future. I envision a city where innovation drives progress, neighborhoods thrive with equitable opportunities, and our collective efforts transform challenges into achievements. I aspire for Greensboro to stand as a beacon of sustainable growth and inclusivity, setting a standard for other cities. Together, by investing in infrastructure, empowering our workforce, and fostering community engagement, we can unlock the full potential of our great city. The future of Greensboro’s economy is bright. With our strong foundation and a clear focus on areas of improvement, we are poised to become a model city for inclusive and sustainable growth. By working together—government, business leaders, and the community—we can address challenges, unlock new opportunities, and ensure that Greensboro remains a thriving city for generations.

As someone deeply invested in our city’s progress, I’m inspired by Marshall’s vision and look forward to collaborating with him and his team to bring these ideas to life. Let’s continue building a Greensboro that we’re all proud to call home.

 


 

A Bright Future for Greensboro

Greensboro stands at the forefront of transformative economic development. The advancements will connect people globally, fuel economic growth, attract investment, and establish our city as a premier destination for aerospace innovation. This is an exciting chapter in Greensboro’s journey, and I’m proud to champion the opportunities that will drive our prosperity and strengthen our position on the global stage.

Let’s build the future our city deserves. Greensboro is ready for a new era—let’s get to work.

Donate today, and let’s choose Greensboro’s future. Together, we can ensure that our city thrives for generations to come. Your voice matters—your vote matters—your support matters. Let’s make it count.

Nicky Smith
Candidate for Greensboro City Council, District 4